We’re now scaling aggressively and building our digital marketing team to fuel our US growth in LabVIEW consulting. 

Role Overview:
We are looking for a results-driven Digital Marketing Specialist to spearhead our inbound marketing efforts focused on the US market. You will be responsible for setting up and executing SEO strategies, managing Google Ads and LinkedIn marketing campaigns, and generating quality leads for our LabVIEW consulting services.

This is a key individual contributor role reporting directly to the leadership team. You will play a crucial part in shaping our marketing engine.

What you'll do:

• SEO & Website Optimization
  • Drive keyword strategy & on-page SEO 
  • Perform keyword research and SEO audits
  • Optimize website content and landing pages for conversions
  • Monitor and improve organic traffic and lead conversions
• Google Ads Campaigns
  • Plan, set up and manage PPC campaigns targeting the US market
  • Conduct A/B testing of ad copy, landing pages, and bidding strategies
  • Track performance and continuously optimize for CPL and ROI
• LinkedIn Marketing 
  • Create and manage LinkedIn ad campaigns (sponsored content, InMail, lead forms)
  • Build and manage retargeting and lookalike audiences
  • Build brand visibility & drive qualified B2B leads
• Analytics & Reporting
  • Use tools like Google Analytics, Search Console, SEMrush, LinkedIn Campaign Manager
  • Track KPIs: impressions, clicks, CTR, CPL, conversion rates
  • Prepare weekly/monthly campaign reports and actionable insights
• Collaborate with Leadership 
  • Provide inputs for content, creatives, and website optimization
  • Suggest improvements to customer journey and marketing automation

What you'll need:

• Minimum 3 years of proven experience in:
  • SEO, Google Ads, LinkedIn Ads, B2B Lead Generation
  • Hands-on experience with tools like Google Ads, GA4, SEMrush/Ahrefs, and LinkedIn Campaign Manager
  • Campaign management from setup to performance optimization
  • Landing page and conversion rate optimization
• Solid understanding of:
  • B2B marketing funnels and lead nurturing strategies
  • Marketing KPIs and performance attribution
  • Technical SEO and basic HTML is a plus
• Excellent written and verbal communication skills
• Highly analytical, self-motivated, and process-oriented

What you'll get:

• Opportunity to shape the marketing engine from ground up
• Exposure to global clients and campaigns (US market focus)
• Fast-paced, entrepreneurial environment with leadership visibility
• Competitive salary + performance incentives

Primary Objective of Position: Work in coordination with Team Lead/Project Manager for developing large scale LabVIEW based applications. Strong ownership of responsibilities, can be managed by objectives alone, but skilled at escalating issues when necessary. Strong hands-on troubleshooting for solving issues with systems and software debugging skills.

Job Responsibilities:

1. Interact with customers part of the sales cycle and in requirements gathering phases of their projects
2. Design and architect (primarily in LabVIEW) software in a scalable, reusable, and modular manner using advanced object-oriented model with quality standards
3. Keep yourself informed and up-to-date on the latest software engineering practices and tools for LabVIEW as well as other languages and platforms
4. Prepare detailed design documents, test plan & test reports and get these documents reviewed by Lead
5. Interact with other design team members to meet and optimize code
6. Perform final debug and validation of systems using LabVIEW, achieve final acceptance of systems with LabVIEW test applications & systems
7. Assume additional roles and responsibilities as required and be able to work independently

Required Skills:

1. Minimum Bachelor’s degree in Engineering – CSE, ECE, EEE, IT, Mechatronics
2. Hands on LabVIEW development experience of 3-6 years in Industrial Automation environment
3. Must have excellent understanding of Project life cycle and demonstrate architectural flow in basic coding skills using LabVIEW
4. Must have experience of different communication interfaces & protocols – Serial, RS-485, I2C, SPI, CAN, USB, Ethernet and other industrial protocols
5. Should be willing to take additional responsibilities during the execution based on the business need
6. Familiarity with source code control and issue tracking
7. Great customer skills
8. Good oral and written communication skills

Additional Desired skills:

1. Additional software skills (C/C++, Python, etc.)
2. Experience with LabVIEW version 2012 or greater with usage of object oriented design is an added advantage
3. Experience in LabVIEW Vision Development Module, Motion and Data Acquisition toolkits
4. CLD (Certified LabVIEW Developer) or CLA (Certified LabVIEW Architect)
5. Experience in architecting solution for multiple module interactions, plugin based module for developing generalized software for supporting various product

Primary Objective of Position: Work in coordination with Senior Project Engineer / Team Lead for application design/development using LabVIEW, Prototype development, Functional testing, Production support.

Job Responsibilities:

1. Capture and draft requirement for the projects
2. Prepare detailed design documents, block diagrams using LabVIEW, test plan & test reports and get these documents reviewed by Lead
3. Perform final debug and validation of systems using LabVIEW, achieve final acceptance of systems with LabVIEW test applications & systems
4. Assume additional roles and responsibilities as required and be able to work independently

Required Skills:

1. Minimum Bachelor’s degree in Engineering – CSE, ECE, EEE, IT, Mechatronics
2. Hands on LabVIEW development experience of 1-2 years in Industrial Automation environment
3. Ability to develop large scale LabVIEW based applications
4. Must be able to develop/demonstrate architectural flow in basic coding skills using LabVIEW
5. Must be able to demonstrate customize/design and develop good GUI practices using LabVIEW
6. Must be able to demonstrate use of common NI toolsets in LabVIEW
7. Must have an eye for details and have experience of documenting project design requirements
8. Good oral and written communication skills
9. A willingness to learn is critical

Additional Desired skills:

1. Additional software skills (C/C++, Python, etc.)
2. Experience with LabVIEW version 2012 or greater with LabVIEW Vision development , Motion and Data Acquisition toolkits is an added advantage
3. CLD (Certified LabVIEW Developer)